Understanding the reality of young people is crucial to authentically speak to them. This is what we did for Barmer in a successful campaign, telling them that it’s okay do what young people do and that Barmer will take care of them.
AGENCY: GREY GERMANY
CCO: FABIAN KIRNER
CREATIVE DIRECTION: ALEXANDROS ANTONIADIS, MARTIN VENN
CONCEPT: DAVID BAERTZ
ART DRECTION: DAVID BAERTZ, MARKUS WERNER
COPY: THOMAS KUHN, HELGE HOFFMANN