During the start of the pandemic, the city of Bochum launched a campaign to give it’s citizens a sense of identiy.
This was one of the rare cases in which an art director (me, obviously) is chosen to write the headlines for a campaign.

AGENCY: OKTOBER
CLIENT: BOCHUM
CLIENT LEAD: MARINA STACHOWIAK
CREATIVE DIRECTION: RENE WYNANDS, SILKE LÖHMANN
COPY: David Baertz