For Telekom we wrote the concept of a young street musician who makes it to the top with the help of the carrier network of them – and because they are a good musician… of course. So we casted and found ELI with his great voice and gave him a rocket start with the help of Telekom even catapulting him into the Top 10 of Spotify for a few weeks.
CCO: DENNIS MAY
CREATIVE DIRECTION: KARSTEN RUDDIGKEIT, MARK BENJAMIN RÄKE
ART DRECTION: DAVID BAERTZ
COPY: HELGE HOFFMANN
CONCEPT: HELGE HOFFMANN, DAVID BAERTZ